Essential Salads

I designed the cover and page layout for a hypothetical recipe book, Essential Salads. Reading Deb Perlman’s salad recipes, what stands out is the simplicity of ingredients and the down-to-earth nature of her cooking. To convey this, I selected rich imagery focused on the salad’s primary ingredients, followed a classic grid for the type layout, and used grounded, classic colors sparingly to allow the imagery to shine.

Process