Empora Title

Building a Bold Identity

I partnered with Columbus-based startup Empora to evolve their brand, growing their social media following through branded content and organic marketing. I crafted visuals for industry events, created blogs and newsletters, produced video ads and tutorials, designed recruitment campaigns, and drove lead generation efforts.

Project Summary
Multi-channel company branding

Deliverables
Videos, Thumbnails, Static posts, Carousels, Stories, Emails, Newsletter content & visuals, Blog content & visuals

My Contribution
Brand design, Motion design, Video editing, Copywriting, Voice acting, Social media management

Bringing a Brand to Life with Motion Graphics

I incorporated motion graphics into the Empora brand by creating an animated logo and adding dynamic elements to education videos and ads, enhancing the brand’s storytelling and audience engagement.

Animated logo & Video endcard

Lower thirds animation

Engaging and Educating with Powerful Video Content

I leveraged my motion design and video editing expertise to craft compelling video content for the Empora brand, spanning ads, tutorials, and social media, driving enhanced visual impact and audience connection.

Google ad

Product teaser video

Product tutorial

Creating Blog & Newsletter Content to Inform and Inspire

I developed blogs and newsletters for Empora that boosted audience growth, improved SEO, and positioned the brand as a trusted industry leader. By crafting engaging content and designing accompanying graphics, I ensured a cohesive, impactful presentation that enhanced brand authority and trust.

Newsletter graphic

Blog header

Newsletter graphic

Blog header

Elevating a Brand with
Impactful Events

I designed digital and print assets for Empora's industry events, from casual happy hours to multi-day conferences, that not only reinforced the brand’s presence but also enticed audiences and attracted high-profile attendees, contributing to the company’s reputation as a trusted industry leader.

Scale Masters Summit - Standing banner

Scale Masters Summit - Speaker Spotlight social post

Scale Masters Summit - Post-event followup email graphic

Mainstay Investor Symposium - Instagram flier

Mainstay Investor Symposium - Post-event followup email graphic

Branding Examples: Before and After

Instagram Feed Before

  • Designs were not platform-specific, leading to unflattering cropping

  • Inconsistent use of color and typography

  • Poor hierarchy

  • Cluttered designs and a lack of diverse and interesting content

Instagram Feed After

  • All graphics are designed with the platform in mind

  • Consistent use of brand colors, fonts, and graphic elements such as arches and circles

  • Clear hierarchy

  • Streamlined visuals showcasing a range of valuable, industry-specific content